Best Ways to Beat Banner Blindness
What is Banner Blindness? Banner blindness, also known as advert or ad blindness, is the phenomenon that occurs when people ignore or avoid banner ads. This happens because they often feel a sense of annoyance for the page. They are usually distracted by other content on the page and do not respond to banners. According to a study by Infolinks, 86% of consumers experience banner blindness. Factors that could cause or contribute to banner blindness: Location The location of the banner has an unmistakable effect on the users. And like many other user behaviors on the web, viewers learn to skip the banner part of a webpage.
Reasons and Benefits of Instagram for Your Business
Reasons to Use Instagram for Your Business Instagram is a hugely popular photo and video-sharing social media platform. It seems the best option to use Instagram for your business marketing. Users can share photo or video posts; temporary Stories that live on your profile for 24 hours; Reels, which are 15-second-max short-form videos; IGTV videos, and can even shop directly from e-commerce brands through the app. Instagram is owned by its parent company Facebook and has over 1billion active users. If you still need convincing to join, then check out these 3 reasons why Instagram is continuously rising in importance and how your
Basic SEO Tips for Beginners
Basic SEO Are you new to SEO (search engine optimization) and don’t really know where to start? Don’t worry, even with basic SEO tactics you can improve your ranking significantly. We’ve got you covered with these top basic SEO tips for beginners. Basic SEO tips: Fresh Content This is not only because fresh content is more relevant to users, but it also lets Google know that you are still active. This being said, we all know how difficult it is to constantly produce new high-quality content. So, instead of coming up with new super awesome high-quality posts all the time, you can make use of
How to Create a Knowledge Base?
What is a Knowledge Base? A knowledge base is an online repository of documentation containing answers to frequently asked questions, troubleshooting guides, how-to instructions, and product information. Your knowledge base is a one-stop shop for customers to consult when they run into problems and prevents them having to ask for help from your support team. Knowledge bases are typically built with dedicated knowledge base software that contains all the features you need to publish a user-friendly, accessible knowledge base website. What type of data is included in a knowledge base? All knowledge bases share valuable information with customers and prospects, but the type of data
Long-Form Content Writing Best Practices
Long-form Content Simply put, long-form content is content that ranges between 1,000 – 7,500 words. It gives readers a deep dive into specific, complicated subjects like industry topics, products, and brands. Ultimately, you should create long-form content because it will get you more of what you want: more online visibility (social shares, links), more proof of your authority and industry expertise, and more material for altruistic community building and engagement. Long-Form Content vs. Short-Form Content Long-form content is often compared to its opposite, short-form content. Short-form content is, as it implies, shorter than the long-form version of content and tends to be under 1,000 words. Short-form