What are the 4 Types of Advertising?
Advertising refers to an industry that calls the attention of the public to something. In the business field, advertising stands to the action of calling the target audience, through paid announcements, by an identified sponsor to a product, service, or brand itself.
Advertising develops a paid communication message. It’s evolved into an important strategy in digital marketing which has many types. Also, it is used in different platforms. Such as Google Search, e-commerce, and Social Media platforms (Facebook and Instagram are the main applications used in business marketing today).
So, what are the different types of Advertising?
While there are many different types of advertising, the blog below will cover the 4 essential types.
Video Advertising
Videos ads and reel ads are the most popular advertising types in marketing. Videos ads are eye-catching, with a good design, and funny content. Also, a piece of trendy music can easily attract users. As a result, people spend a long time in the sections of videos, especially on the social media marketing platforms such as Reels on Instagram. Also, videos receive greater involvement, particularly organic engagement, than other forms of media. Thus, people remember video ads better than other types of advertisements. Also, moving pictures are more likely to be effective and remembered than a static image banner ad.
Display Advertising
Known as “banner” advertising, refers to a sort of advertising. It consists of small digital billboards or banners displayed in and around blog posts, keyword search pages, websites, and so on. So, it combines text, images, and a URL that link to the company’s shop or website. Display ads can be unmoving or animated images. Thus, this method can attract more customers to the website, and invite them to buy products and use your brand.
Mobile Advertising
There is a specific form of ads that appears on mobile devices such as smartphones and tablets since people are consuming online content through their mobile more than any other devices. Thus, these ads are optimized for mobile consumption and adapted to be shown on the mobile screen. Also, these ads can appear as a small banner on the top or bottom of the screen or as a full-screen view. And they can include video, app, search, or social ads.
Native Advertising
This type of advertising is just ad material that is embedded in another piece of content. Native ad has specific placement and they have to be purposeful, as well as follow the habits and interests of a company’s target audience. Native advertising is labeled to inform readers that the content is sponsored. But the label is so subtle that it has caused disagreement between advertisers and readers. Thus, these ads will blend in with the style and flow of the material they appear in. And they are classified as “non-disruptive” adverts and typically take the form of sponsored content.
Advertising is an important strategy to reach new customers and increase your brand. Many digital marketing agencies can help you create ads on different platforms.