black Logo wide

Get In Touch

+961 70 519120

[email protected]
Let’s talk AI Marketing!

Author: Ziad Abdallah

What is CTOR (click-to-open rate)? The email marketing metric often referred to as the “secret metric” is CTOR. The easiest way to understand it is to think of those who opened the email, what percentage of users found the content inside interesting. The CTOR can be calculated by dividing the unique clicks by unique opens and multiplying by 100. For example, if the campaign receives 90 unique clicks and 400 opens, the CTOR is around 22%. A good click-to-open rate is considered between 20% and 30%. This metric is based on the number of unique opens and clicks. CTOR is a good indicator of how relevant

Secure Facebook Account With so much digital personal information held in your Facebook profile, you can’t take a ‘set and forget’ approach to secure your account. Just by tweaking a couple of settings, you’ll have more control over who can access your personal details. Making sure your passwords are strong and setting up two-factor authentication is a good place to start. But there are plenty of other ways to stay safe on Facebook. To help you keep your Facebook account secure, we’ve rounded up some tips on how to do a security and privacy audit. Keep scrolling for the details. Tips To Secure Your