Natural language processing (NLP) and SEO
What is NLP? Natural language processing (NLP) is a branch of computer science which aims to use machines to understand human language – whether that be written text or spoken word. Most of us will likely have experienced the benefits of NLP without even realizing it. Think Google Translate, talking to Siri/Alexa, email spam detection, predictive text, chat bots, search engines, transcripts – the list goes on… All these applications require a machine to read some text, take some ‘meaning’ from it and deliver an output – whether that be pushing an email into a spam folder, translating text, or another action. How exactly
Twitter New Feature: Multimedia Update
New Twitter Multimedia Update Twitter announced an update to multimedia sharing that, together with another update, makes it easier to discover videos and in essence transitions Twitter toward becoming a multimedia sharing platform. The announcement states clearly and without ambiguity that its goal is to become “the best place to share media” and posted examples of the new functionalities. Starting today any Twitter app users can upload up to four videos, images, and/or GIFs within a single tweet. This change partners with another important update that adds a video carousel to the Explore feature. The video carousel allows users to discover more videos to watch. This brand-new Twitter
What is Digital Accessibility?
Digital Accessibility Building a strong brand is a must for companies to succeed in the digital age. Creating accessibility in web experiences offers your company two great opportunities: demonstrate a true commitment to accessibility, and greatly increase your audience. It’s a common myth that people with disabilities don’t use computers. Or that they are not a potential consumer audience. However, according to the World Health Organization, it is estimated that more than 1 billion people live with some kind of disability in the world. In other words: it is very unlikely that your company will, in fact, not reach this market. So if
How Brand Association Can Benefit Your Brand?
What is Brand Association? Brand association is the co-relation of a brand with a certain concept that a consumer recalls when he comes across that brand. The consumer recalls a brand by using the unique set of attributes, experiences, images, etc. that make the brand stand out. This unique set can include a concept, emotion, object, experience, personality, relation, human, thing, or image. It can be tangible or intangible. It can be directly related, indirectly related, or totally unrelated to brand’s offerings. But it is something that makes the customer remember and recognize the brand. Importance of Brand Association: Brand associations are a vital
How to use Google Ads Right
How does Google Ads work? Although both Search and Display advertising campaigns are managed via Google Ads right, the term “Google Ads” typically refers to the Search Network. Digital marketers usually refer to the Display Network by its own name. In short, Google Ads works on an auction system, where costs are not determined just by bid, but also the quality and relevancy of ads. For more on the Google Ads ad auction and how the Google Ads system works, check out this infographic. How to use Google Ads Right 1. Establish your foundation First and foremost, make sure you have a firm grasp on your