Reasons Why Instagram Marketing Is the Best Social Media App
Why is Instagram marketing important for businesses? Instagram marketing is the perfect channel to reach an enormous audience – over 1 billion active users monthly. On average, users spend 53 minutes per day on Instagram, which makes this platform the second most visited social network after Facebook. Instagram facilitates maintaining your relationships with customers and prospects. People enjoy being connected with brands through this network – 90% of users follow at least one company on Instagram. Another point to consider is Instagram’s selling acceleration opportunities. According to Facebook research in 2019, 65% of people polled visited a brand's website or app after seeing it on Instagram. 46% of interviewees purchased from a brand
Social Media Marketing for Businesses
What is social media marketing? Social media marketing is a form of digital marketing that leverages the power of popular social media networks to achieve your marketing and branding goals. But it’s not just about creating business accounts and posting when you feel like it. Social media marketing requires an evolving strategy with measurable goals and includes: Maintaining and optimizing your profiles. Posting pictures, videos, stories, and live videos that represent your brand and attract a relevant audience. Responding to comments, shares, and likes and monitoring your reputation. Following and engaging with followers, customers, and influencers to build a community around your brand. Social media
6 Tips for Halloween Social Media Posts
Halloween Halloween happens to be the harbinger of the holiday season as it brings with it a string of holidays including Easter, Thanksgiving, Christmas and the New Year. However, in terms of thematic Halloween differs from the rest and by doing so, it requires the isolated attention of marketers. Best Halloween Social Media Ideas Run a scary countdown on social media Businesses have excellent opportunities during events like Halloween to connect their customers with relevant digital messages and social media offers. Still, to be effective, you must thoughtfully and effectively plan out your activities well ahead. Share a countdown post with the number of days
7 Important Social Media Metrics to Track
Social Media Metrics From follower counts to post engagement percentages, the world of social media metrics can be confusing to wade into. The names of key metrics can vary from one channel to another, but we’ll cover the core measurements that you’ll want to stay on top of for your KPIs, goal setting and campaign tracking. Important Social Media Metrics to Track: Average Engagement Rate It’s important that you know how many people are reacting to the digital content you post on social media and to do that, you need to track the engagement metrics. By tracking the engagement metrics, you will identify which
8 Social Media Marketing Campaign Considerations
Social Media Marketing Campaign There’s no denying the role of social media marketing campaign when it comes to driving website traffic, brand awareness and business leads. But if you’re not keeping up with current trends, it can go south really fast and cut into your resources while yielding unfavorable results. The potential is huge and you need to be on social media to be able to cater to this growing audience. Take the following into consideration before kickstarting your social media marketing campaigns. Things to Consider Before Starting a Social Media Marketing Campaign: Define Goals Why are you running this marketing campaign? What do you