KPI in Social Media: What Is It?
KPI is an acronym that commonly refers to key performance indicators. What are they exactly? And what are the most important facts you should know about them? In social media campaigns, they usually help marketers evaluate how effective the results are. Thus, these indicators should be measurable and aligned with the campaign's goals. For instance, if you launch a campaign to boost your sales by 5%, the key indicator to assess the result will then be how many additional items you sold. The number of new customers and how much money they are spending would also be good metrics. Let's discuss
How to Manage Your Social Campaigns?
Campaigns are an essential tool for promoting your social media pages. How can you successfully manage them? If you are curious to find out how to run a successful campaign, then here you are. First, let's define three key factors for marketing campaigns: 1- Identifying the Goal of Your Campaign: The first step is to identify your goal, assign your metrics for evaluating the success rate, and allocate your possible budget for running the campaign. Based on your goal, you can either choose an awareness campaign, one to drive more traffic to your website, or one to boost your monthly sales. 2- Researching Your
Besides Images, What Does Visual Storytelling Demand?
Images are the first thing that grab our attention when we see an ad on social media. We zoom in with the touchscreen of our mobile phones to enlarge the photo and check its details. Let's pause for a moment and think. Would this picture have the same striking effect if it had no written text? Would it convey the same message if it only included a drawing? Naturally, your brain processes visual items faster than just reading between two straight lines. You are more likely to save this image to your photographic memory. This is what visual storytelling is
Photography: 7 Tips to Capture Photos
Photography is a key factor when it comes to social media images. Professional photos usually better attract the attention of users. Besides the text caption, they focus on several image aspects like color, orientation, and elements. So, how can you share photos like a pro on your social media pages? Here, are 7 tips you should apply. Zero Zoom and No Artificial Light Photography The best photos you can capture are the ones without any zoom and artificial light from bulbs. You can use, instead, the sun's natural light to experiment capturing your photos. Use a Variety of Angles in Photography Try to take
Online Reputation: the What, the How, and the Why
Online reputation refers to how users perceive a business on various digital platforms. Most users spend a lot of their time searching over the Internet, so they encounter daily different brands. In this article, we will explore all the aspects of reputation: the what, the how, and the why. What is Online Reputation It is also called e-reputation. As the name suggests, it is the reputation of a company or brand on digital networks. This reputation also depends on many factors: The content your brand shares (images, videos, stories, blog posts, etc.)How your brand interacts with users at its social media accounts and