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Images are the first thing that grab our attention when we see an ad on social media. We zoom in with the touchscreen of our mobile phones to enlarge the photo and check its details. Let's pause for a moment and think. Would this picture have the same striking effect if it had no written text? Would it convey the same message if it only included a drawing? Naturally, your brain processes visual items faster than just reading between two straight lines. You are more likely to save this image to your photographic memory. This is what visual storytelling is

Photography is a key factor when it comes to social media images. Professional photos usually better attract the attention of users. Besides the text caption, they focus on several image aspects like color, orientation, and elements. So, how can you share photos like a pro on your social media pages? Here, are 7 tips you should apply. Zero Zoom and No Artificial Light Photography The best photos you can capture are the ones without any zoom and artificial light from bulbs. You can use, instead, the sun's natural light to experiment capturing your photos. Use a Variety of Angles in Photography Try to take

Online reputation refers to how users perceive a business on various digital platforms. Most users spend a lot of their time searching over the Internet, so they encounter daily different brands. In this article, we will explore all the aspects of reputation: the what, the how, and the why. What is Online Reputation It is also called e-reputation. As the name suggests, it is the reputation of a company or brand on digital networks. This reputation also depends on many factors: The content your brand shares (images, videos, stories, blog posts, etc.)How your brand interacts with users at its social media accounts and

Many companies use several social media platforms for their digital marketing campaigns. Which is the best social media platform for businesses?Statistically, the answer is Facebook. Facebook is the most commonly used platform by marketers worldwide. It is one of the oldest so most people are already on it and using it. However, Facebook is not always the right medium for all brands and not the preferred by all people. Facebook remains the most important social media platform for all marketers for B2B and B2C. Other social media platforms have become just as popular giving marketers more choices to work with. Hence,