What is SEO – Search Engine Optimization?
SEO – “Search Engine Optimization” is the process of making your site better and improving your visibility when people search for products or services on Google or similar engines related to your firm or business. The better your visibility is, the more you attract potential customers and possibly long-term clients.
SEO is a fundamental part of digital marketing because people across the globe conduct trillions of searches looking for products and services all year ’round. Searches are what create digital traffic which in turn creates competitive advantages for a company and providing it with higher rankings. The aim of an SEO is to place your product or service on the first page of a search engine because people are less likely to jump to the next page to check out more options.
Over the past few years, search results have been evolving, thus using very specifics keywords and terminologies are recommended to give users concise and more accurate information for their search. An SEO has to be targeted to lead your audience directly to your page and not those of competitors.
SEO has become so popular; mostly the sole concern of web developers that there are now books, courses and online material teaching more about the subject, how to tackle it, master it and make it work in the most advantageous ways for all types of businesses and firms.
SEO is the right digital marketing tools that help business owners create fast, robust, and user-friendly websites that rank higher in search engines, bringing more qualified potential customers to their pages and sites. SEO is actually very helpful for small businesses making them stand-out more, appear on the same engines as big firms and making them noticeable.
SEO can help your business grow by driving traffic to your website, leading to trust, promoting positive user-experience, building up engagement and conversion rate, increasing led generation, making your brand valuable, producing long lasting results and finally allowing you to be cost effective.