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What is Lead Scoring? Lead scoring is a methodology used to determine how likely, from 1-100, a lead is to buy. Lead scoring is an essential business process that involves collaboration between marketing and sales teams. Most importantly, you can implement lead scoring to assist the alignment of sales and marketing teams. This process helps both teams prioritize and organize leads. It also boosts the rate at which leads become won customers. Why is Lead Scoring Important? Streamline your time and impact - by harnessing the power of automation within your CRM and database. Your teams (marketing and sales) can streamline their time and impact