PPC Automation: What is it? How Can We Use It?
PPC automation is the use of technology to run and optimize your PPC advertising campaigns and strategies.
What are the Types of Link Building in SEO?
Link is the relation between two things, or in this case, pages. It is what connects digital web pages to one another.
How To Develop And Use Buyer Persona?
A buyer persona is a detailed description of someone who represents your target audience. This persona is fictional but based on deep research of your existing or desired audience.
Powerful Facebook Ad Types That Attract Leads
Facebook ads is an important way to connect with your audience on the world’s largest social network. It have evolved from simple clickable images to full on multimedia experiences.
What Is Click To Open Rate In Email Marketing?
What is CTOR (click-to-open rate)? The email marketing metric often referred to as the “secret metric” is CTOR. The easiest way to understand it is to think of those who opened the email, what percentage of users found the content inside interesting. The CTOR can be calculated by dividing the unique clicks by unique opens and multiplying by 100. For example, if the campaign receives 90 unique clicks and 400 opens, the CTOR is around 22%. A good click-to-open rate is considered between 20% and 30%. This metric is based on the number of unique opens and clicks. CTOR is a good indicator of how relevant